Alla pratar om det! Fenomenet! Sociala Medier. Men företagen har svårt att se affärsnyttan med det! Twitter ökade med 280% under 2009... Intressant, helt klart!
Social Media Marketing is defined by a new set of characteristics:
It's a multi-way dialog. Brands talk to customers, customers talk to brands, and - perhaps most importantly - customers talk to each other. This is a new type of engagement that was never possible until the arrival of Web 2.0.
It's participatory. Social media marketing depends on user participation - that's what makes it social. To truly be Social Media Marketing, your users must participate.
It's user-generated. Most of the content and connections in an online community are created by the users - not by the brand. Sure, there will be content and conversations that are brand-generated, but they will be the minority. The goal is to get your users to talk.
Awareness enables Social Media Marketing by building on-line communities that combine four key areas of capability:
User-generated content (blogs, wikis, discussions, photos, videos, voting, etc.)
Social networking (friend lists, user-created groups, status, presence, etc.)
Profiles. Members maintain their own profiles, which are customized for the different needs of each community, and they can change dynamically over time.
Enterprise security and control. Ensure each user has the right permissions, the content meets your standards, the community integrates with your systems, etc.
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